Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism -- and the anxieties over it -- date back more than a century. Throughout the twentieth century, a wide variety of groups -- including advertisers, retailers, parents, social reformers, child experts, public schools, ...
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Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism -- and the anxieties over it -- date back more than a century. Throughout the twentieth century, a wide variety of groups -- including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves -- helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships -- sometimes in opposition to marketers' expectations and parental intentions.
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Seller's Description:
Very good. No dust jacket. Ex-library. Sewn binding. Paper over boards. 195 p. Contains: Illustrations. Children and Youth: History and Culture. Audience: General/trade. LCCN 2007035421 Type of material Book Main title Children and consumer culture in American society: a historical handbook and guide / edited by Lisa Jacobson. Published/Created Westport, Conn. : Praeger, 2008. Description xvi, 195 p. : ill.; 25 cm. ISBN 9780313331404 (alk. paper) 0313331405 (alk. paper) LC classification HF5415.33. U6 C53 2008 Related names Jacobson, Lisa, 1962-Contents Essays. Advertising, mass merchandising, and the creation of children's consumer culture / Lisa Jacobson--Children's media consumption and struggles for cultural authority in the nineteenth and twentieth centuries / Amanda Bruce--Reforming the delinquent child consumer: institutional responses to children's consumption from the late nineteenth century to the present / Paul Ringel--Parents and children in the consumer household: regulating and negotiating the boundaries of children's consumer freedoms and family obligations / Lisa Jacobson. --Documents. Promoting the child consumer--Courting child consumers--Child consumers, the mass media, and mass amusements--Advertising in the public schools--Thrift education and school savings banks--Parenting and parent-child relationships in the consumer household. Subjects Child consumers--United States--History--20th century. Children--Family relationships--United States--History--20th century. Consumption (Economics)--United States--History--20th century. Social influence--United States--History--20th century. Notes Includes bibliographical references (p. [169]-185) and index. Series Children and youth, 1546-6752 Children and youth (Westport, Conn. ) Dewey class no. 339.4/70830973 Geographic area code n-us---Other system no. (OCoLC)ocn169873323
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New. Sewn binding. Cloth over boards. With dust jacket. 216 p. Contains: Illustrations. Children and Youth: History and Culture. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. With dust jacket. 216 p. Contains: Illustrations. Children and Youth: History and Culture. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 216 p. Contains: Illustrations. Children and Youth: History and Culture. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. With dust jacket. 216 p. Contains: Illustrations. Children and Youth: History and Culture. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
