In recent years, most not-for profit organisations have developed sophisticated and professional marketing capability for campaigning and fundraising. However, there has been less progress in introducing marketing techniques to the core activities of service provision and delivery. "Charity Marketing" shows how a marketing approach, which puts customers - beneficiaries, supporters, trustees, regulators - at the core of the organisation's activities, is a vital strategic and operational tool in managing and applying ...
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In recent years, most not-for profit organisations have developed sophisticated and professional marketing capability for campaigning and fundraising. However, there has been less progress in introducing marketing techniques to the core activities of service provision and delivery. "Charity Marketing" shows how a marketing approach, which puts customers - beneficiaries, supporters, trustees, regulators - at the core of the organisation's activities, is a vital strategic and operational tool in managing and applying resources. Drawing on the author's extensive experience, the book explains how commercial marketing concepts and practices can help the voluntary sector to become more effective at identifying and meeting need. This new edition is updated and revised to take account of developments in marketing practice and the voluntary sector environment. The book is in three sections: part 1 describes the philosophy, framework and tools of marketing looking at classical marketing theory and how it can be adapted to suit voluntary organisations; part 2 uses real life examples to show how a marketing approach can be applied to a range of non-profit organisation activities, as well as including an extensively updated chapter on income generation and fundraising; part 3 is completely new, with coverage of relationship marketing and partnership marketing, including cause-related marketing, and their importance for the not-for-profit sector both now and in the future. "Charity Marketing" is an invaluable source of ideas and practical advice for staff and trustees in voluntary organisations, large and small.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9781860722967.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
