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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

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Chaotics: The Business of Managing and Marketing in the Age of Turbulence - Menasche, Steven (Read by), and Kotler, Philip, and Caslione, John A
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other ...

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Chaotics: The Business of Managing and Marketing in the Age of Turbulence 2017, Gildan Media Corporation

ISBN-13: 9798200600946

Audiobook CD

Chaotics: The Business of Managing and Marketing in the Age of Turbulence 2017, Gildan Media Corporation

ISBN-13: 9798200600953

MP3 format