This fascinating book examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded (a cycle known as the "fashion process); and what social, economic, and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to determine consumer behavior.
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This fascinating book examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded (a cycle known as the "fashion process); and what social, economic, and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to determine consumer behavior.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9781563670145.
