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Catalog: An Illustrated History of Mail-Order Shopping

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Catalog: An Illustrated History of Mail-Order Shopping - Cherry, Robin
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Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers Americans have had an ongoing love affair with the mail-order catalog which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears the extravagant can consider his and hers matching helicopters windmills hot-air balloons and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses ...

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Catalog: An Illustrated History of Mail-Order Shopping 2008, Princeton Architectural Press, New York, NY

ISBN-13: 9781568987392

Hardcover