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Cases in E-Commerce - Rayport, Jeffrey F, and Jaworski, Bernard J
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This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

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Cases in E-Commerce 2001, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072500950

Hardcover