This text is intended to teach the concepts and techniques of strategic management while simultaneously introducing an approach to identifying strategic issues and problems within organizations. It opens by presenting a general framework for case analysis which shows how to use strategic management concepts during the analytical process. This is followed by a case--Overseas National Airways--and an analysis illustrating how the suggested framework has been applied. The body of the text offers a rich assortment of current ...
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This text is intended to teach the concepts and techniques of strategic management while simultaneously introducing an approach to identifying strategic issues and problems within organizations. It opens by presenting a general framework for case analysis which shows how to use strategic management concepts during the analytical process. This is followed by a case--Overseas National Airways--and an analysis illustrating how the suggested framework has been applied. The body of the text offers a rich assortment of current cases balanced between service and manufacturing organizations, and ranging from the simple to those requiring more complex analysis. The cases selected here also represent a variety of industry conditions, from incipient to mature industries.
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