This volume contains six chapters and 39 cases which cover the essentials of strategic management. Over half of the cases in this second edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. It incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as "Business Week" and "The Wall ...
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This volume contains six chapters and 39 cases which cover the essentials of strategic management. Over half of the cases in this second edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. It incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as "Business Week" and "The Wall Street Journal". The previous edition of this book was published in 1986.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 0471618918.
