This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client--whether big or small, global or local, for-profit or nonprofit--in order to launch the most effective campaign.
Read More
This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client--whether big or small, global or local, for-profit or nonprofit--in order to launch the most effective campaign.
Read Less