This text complements Ketelhohn's International Business Strategy in the Contemporary Business Series. It provides: * A wide range of cases focussing on companies in Europe, the USA, Latin America and Asia * An overview of events, trends and environmental pressures which have an impact on international markets * Introductory sections and review questions for each case * Ideas and frameworks for determining appropriate business responses. Cases include: The European newspaper industry; Ecco, Switzerland; Nordwest Zeitung, ...
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This text complements Ketelhohn's International Business Strategy in the Contemporary Business Series. It provides: * A wide range of cases focussing on companies in Europe, the USA, Latin America and Asia * An overview of events, trends and environmental pressures which have an impact on international markets * Introductory sections and review questions for each case * Ideas and frameworks for determining appropriate business responses. Cases include: The European newspaper industry; Ecco, Switzerland; Nordwest Zeitung, Germany; Benetton, Italy; Compaq, USA; Nestle-Rowntree, UK; Jeanneau, France; Olivetti; Canon; The Eastern European Auto Industry; Delipan, El Salvador; Indunic, Nicaragua; Sevysa, Switzerland; Berlingske Tedende, Denmark; Inter Drinks, Switzerland; Paccasa-Lombard, Costa Rica; Skoda-Volkwagen-Renault: the Renault-Volvo proposal. Analysis and discussion of these cases will enable undergraduate and postgraduate students, senior executives and strategic managment consultants to suggest their own solutions to international strategy problems.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 075061949X.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780750619493.
