Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through ...
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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
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Add this copy of Cases in Health Care Marketing to cart. $28.78, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Jones & Bartlett Learning.
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Add this copy of Cases in Health Care Marketing to cart. $28.82, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2010 by Jones & Bartlett Learning.
Add this copy of Cases in Health Care Marketing to cart. $32.76, good condition, Sold by Bryce Whear rated 5.0 out of 5 stars, ships from Layton, UT, UNITED STATES, published 2010 by Jones & Bartlett Learning.
Add this copy of Cases in Health Care Marketing to cart. $62.89, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Jones & Bartlett Learning.
Add this copy of Cases in Health Care Marketing to cart. $73.39, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2010 by Jones & Bartlett Learning.
Add this copy of Cases in Health Care Marketing to cart. $76.16, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2010 by Jones & Bartlett Learning.
Add this copy of Cases in Health Care Marketing to cart. $80.44, like new condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2010 by Jones & Bartlett Publishers.
Add this copy of Cases in Health Care Marketing to cart. $80.44, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2010 by Jones & Bartlett Publishers.
Add this copy of Cases in Health Care Marketing to cart. $84.72, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2010 by Jones & Bartlett Learning.
