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Case Theory in Business and Management: Reinventing Case Study Research

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Case Theory in Business and Management: Reinventing Case Study Research - Gummesson, Evert
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This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking. - Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of Sydney Setting out to dispel the argument that case study research lacks the science, theory and therefore validity of other forms of ...

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Case Theory in Business and Management: Reinventing Case Study Research 2017, SAGE Publications Ltd, London

ISBN-13: 9781446210628

Paperback

Case Theory in Business and Management: Reinventing Case Study Research 2017, SAGE Publications Ltd, London

ISBN-13: 9781446210611

Hardcover