Marketing is the action or business of promoting and selling products or services, focusing on a product/service to the society's requirements. This book, in its Seventh Edition, presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business. Questions given at the end of each case are intended to ...
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Marketing is the action or business of promoting and selling products or services, focusing on a product/service to the society's requirements. This book, in its Seventh Edition, presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business. Questions given at the end of each case are intended to stimulate active discussion. UNIQUE SELLING PROPOSITION (USP): Cases taken from real business world with detailed information encourage the reader to sift through the information tangles to arrive at meaningful solutions.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
