Car Guys vs. Bean Counters: The Battle for the Soul of American Business
In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.
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In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.
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