Skip to main content alibris logo

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

by

Write The First Customer Review
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands - Gill, L
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their ...

loading
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands 2013, Palgrave MacMillan, New York

ISBN-13: 9781137278517

2013 edition

Hardcover