Appropriate for Introductory Marketing courses at the college or university level. At university level, this text is particularly suitable for non-majors or where marketing has been designated as a general education course. The fifth edition of this text is revised to emphasize the use of technology, especially E-Marketing. Key improvements include extensive updating, the new comprehensive E-Marketing chapter, and added emphasis on Integrated Marketing Communications. This edition maintains the practical, student-oriented ...
Read More
Appropriate for Introductory Marketing courses at the college or university level. At university level, this text is particularly suitable for non-majors or where marketing has been designated as a general education course. The fifth edition of this text is revised to emphasize the use of technology, especially E-Marketing. Key improvements include extensive updating, the new comprehensive E-Marketing chapter, and added emphasis on Integrated Marketing Communications. This edition maintains the practical, student-oriented approach to marketing theory and practice, which has made previous editions so popular.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. 6th Edition. Some neat highlighting throughout pages. Pages vibrant, binding tight. Little to no wear on cover. Has access code for companion website.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. 0131200917. Over 500 pages. Minimal pencil underlining else clean with light wear. A nice copy.; 4to-over 9¾"-12" tall; CANADA COMMERCE MARKETING BUSINESS ECONOMICS.