Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and ...
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Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
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Add this copy of Can Gamification Close the Engagement Gap of Generation to cart. $37.00, new condition, Sold by ISD rated 5.0 out of 5 stars, ships from Bristol, CT, UNITED STATES, published 2014 by Logos Verlag Berlin.
Add this copy of Can Gamification Close the Engagement Gap of Generation to cart. $60.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Logos Verlag Berlin.
