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Call of the Mall: The Geography of Shopping by the Author of Why We Buy - Underhill, Paco
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Nothing exemplifies shopping more than the mall, America's gift to personal consumption. This book is about the shopping mall as a dipstick reading on the commercial and social culture. It examines how people use it, what it means, why it works when it does, and why it fails when it fails.

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Call of the Mall: The Geography of Shopping by the Author of Why We Buy 2005, Simon & Schuster, New York, NY

ISBN-13: 9780743235921

Trade paperback

Call of the Mall: The Geography of Shopping by the Author of Why We Buy 2004, Simon & Schuster, New York, NY

ISBN-13: 9780743235914

Hardcover