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CRM Practices in Indian Telecommunications

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CRM Practices in Indian Telecommunications - Kumar, Pradeep, and Prasad, Poorna Chandra
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Customer Relationship Management is the strongest and the most efficient approach in maintaining and cultivating relationships with customers. It is not only good business but also allows cos to communicate new ideas and create strong personal bonds with customers. The telecommunications market, in the last few years, has seen incredible Technological advancement, which has fuelled massive consumer adoption and brutal competition driven by commoditization. Common to all customers in the telecom sector is an abiding belief ...

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CRM Practices in Indian Telecommunications 2013, LAP Lambert Academic Publishing

ISBN-13: 9783659365249

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