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CIM Study Text: Market Research and Consumer Behaviour

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This study text focuses on promotional practice. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.

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CIM Study Text: Market Research and Consumer Behaviour 1999, BPP Publishing Ltd, London

ISBN-13: 9780751740844

Paperback