Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly illustrated with more than 60 illustrations--including an 8-page color insert--of billboards and ads from across the century, this book traces the evolution of billboards from urban centers of the 1920s to the freeways that stretch across America today
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Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly illustrated with more than 60 illustrations--including an 8-page color insert--of billboards and ads from across the century, this book traces the evolution of billboards from urban centers of the 1920s to the freeways that stretch across America today
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Seller's Description:
Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
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Seller's Description:
Used-Very Good. The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, 'Buyways' traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. 'Buyways' vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, 'Buyways' is a vibrant road map of the new geography of consumption. Also includes an eight page color insert. Very nice clean, tight copy free of any marks.