Business writing is different than almost every other type of writing for one main reason: Business writing is about results, ultimately. This book will give you the keys, without unnecessary theory, on the following: THE BETTER WAY TO WRITING BUSINESS EMAILS GETTING TO YOUR POINT FASTER PERSUASIVE WRITING VS. "FYI" WRITING BUSINESS PROPOSALS THE RIGHT WAY TO DO EXECUTIVE SUMMARIES THE ONE-PAGER DECKS VS. REPORTS GRAPHS, TABLES, CHARTS - AND OTHER POWERFUL VISUALS AND MORE... Where ...
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Business writing is different than almost every other type of writing for one main reason: Business writing is about results, ultimately. This book will give you the keys, without unnecessary theory, on the following: THE BETTER WAY TO WRITING BUSINESS EMAILS GETTING TO YOUR POINT FASTER PERSUASIVE WRITING VS. "FYI" WRITING BUSINESS PROPOSALS THE RIGHT WAY TO DO EXECUTIVE SUMMARIES THE ONE-PAGER DECKS VS. REPORTS GRAPHS, TABLES, CHARTS - AND OTHER POWERFUL VISUALS AND MORE... Where other types of writing may take you on a journey of some kind...some wonderful, mystical journey, business writing doesn't have much appetite for the journey. We believe in the destination . Business professionals and executives are too busy to bother with details (at least at first). They need the bottom-line deliverables presented UPFRONT. This is Book 2 of my Speaking and Writing series, and a complement to: It's Called Presenting, Not Talking Out Loud. A Quick, Strategic Guide for Effective Presentations.
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