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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder - Dearlove, Des
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In the modern world of business, Richard Branson stands alone. In an era dominated by strategists, he is an opportunist. This book reveals not only the secrets of Bransons' remarkable success, but also draws out universal lessons and identifies strategies that can be applied to any business or career.

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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder 2007, Capstone Publishing, Hoboken, NJ

ISBN-13: 9781841127644

3rd edition

Trade paperback

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand-Builder 1999, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814470350

Trade paperback