Business and Sales Correspondence Trait-Based Strategies That Improve Writing and Save Time 112 pages, softcover, ISBN 978-1-932436-24-2 This book helps you get the most out of business correspondence by teaching you to ? choose the best type of correspondence. ? use real-time correspondence to manage projects. ? write memos that get results. ? write business letters for good news or bad news. ? write sales letters that convince customers. ? write customer-service letters that keep clients coming back. ? improve ...
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Business and Sales Correspondence Trait-Based Strategies That Improve Writing and Save Time 112 pages, softcover, ISBN 978-1-932436-24-2 This book helps you get the most out of business correspondence by teaching you to ? choose the best type of correspondence. ? use real-time correspondence to manage projects. ? write memos that get results. ? write business letters for good news or bad news. ? write sales letters that convince customers. ? write customer-service letters that keep clients coming back. ? improve correspondence through the seven traits of writing. The book includes step-by-step guidelines and real-world models for each basic form of correspondence and also for these specialty forms: ? form sales letter ? targeted sales letter ? sales letter following a contact ? sales letter following a sale ? sales letter to an inactive customer ? invitation ? positive adjustment ? positive reply to an inquiry ? bid rejection ? claim denial ? unsolicited sales
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