This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities.*Includes On the Job: Facing Business Challenges. Each chapter opens with a vignette that portrays the business challenges faced by a real executive. Throughout the chapter, references to the opening vignette help students connect the content with the real world of business*On the Job: Meeting Business Challenges. Each chapter concludes with a case study / simulation that ...
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This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities.*Includes On the Job: Facing Business Challenges. Each chapter opens with a vignette that portrays the business challenges faced by a real executive. Throughout the chapter, references to the opening vignette help students connect the content with the real world of business*On the Job: Meeting Business Challenges. Each chapter concludes with a case study / simulation that elaborates on the action taken by the executive in the opening vignette and analyzes the results in light of the concepts presented in the chapter*Provides real-world examples and coverage of small businessses. Hundreds of small and large companies are spotlighted with a look at the issues their managers and employees struggle with every day
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