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Business Strategy in a Semiglobal Economy

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Business Strategy in a Semiglobal Economy - Mourdoukoutas, Panos
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Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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Business Strategy in a Semiglobal Economy 2006, Routledge, Oxford

ISBN-13: 9780765613417

Hardcover

Business Strategy in a Semiglobal Economy 2006, Routledge, Oxford

ISBN-13: 9780765613424

Trade paperback