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Business Strategy: An Introduction

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Business Strategy: An Introduction - Edgar, David, and Stonehouse, George
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Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when ...

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Business Strategy: An Introduction 2011, Red Globe Press, London

ISBN-13: 9780230218581

3rd edition

Paperback