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Business Strategy: An Introduction - Campbell, David, and Stonehouse, George, and Houston, Bill
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A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy. The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students ...

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Business Strategy: An Introduction 1999, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750642071

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