Written by marketing research consultants, this book offers students and instructors coverage of business research topics backed by the theory. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.
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Written by marketing research consultants, this book offers students and instructors coverage of business research topics backed by the theory. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.
Read Less
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Seller's Description:
Good. Good condition. With CD! 9th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
