This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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Edition: 2008, Palgrave MacMillan
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1403976228
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2008 edition
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2008
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English
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1403976228
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9781403976222
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2008 edition
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2008
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1403976228
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2008
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1403976228
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9781403976222
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1403976228
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9781403976222
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259
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2008 edition
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2008
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