A complete, comprehensive, clearly written guide to putting together and presenting a business plan, featuring a sample drawn from real life. The book takes the reader, step by step, through the components of a plan, with examples from the sample integrated throughout. The question "Why do a plan?" is answered and information is provided on how the plan will be used by bankers, venture capitalists, etc and how to present the plan to each group. References to, and examples from, plans from the service sector as well as ...
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A complete, comprehensive, clearly written guide to putting together and presenting a business plan, featuring a sample drawn from real life. The book takes the reader, step by step, through the components of a plan, with examples from the sample integrated throughout. The question "Why do a plan?" is answered and information is provided on how the plan will be used by bankers, venture capitalists, etc and how to present the plan to each group. References to, and examples from, plans from the service sector as well as manufacturing are also included. Drawing on Arthur Young's extensive experience in this area, treatment is authoritative and objective without being overly technical.
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Seller's Description:
Very Good in Very Good jacket. Later. Very good in very good dustwrapper. Later Edition, sticker and some writing inside, minor shelf-rubbing. The other authors include Loren Schultz, Brian Ford and David Carney. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information.
