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Business Networking: Innovation and Ideas in Theory and Practice

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Business Networking: Innovation and Ideas in Theory and Practice - O'Sullivan, Catherine, and O'Sullivan, Terry
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The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated ...

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Business Networking: Innovation and Ideas in Theory and Practice 2021, Routledge, London

ISBN-13: 9780367460280

Paperback

Business Networking: Innovation and Ideas in Theory and Practice 2021, Routledge, Oxford

ISBN-13: 9780367460273

Hardcover