Focusing on communication strategy as it actually occurs in a range of real organizational settings, this text explores the interaction between occasion, writer, audience and message that must be understood to produce effective business communications. Interactive in approach, the book involves students with business communication basics and contemporary issues through examples drawn from companies.
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Focusing on communication strategy as it actually occurs in a range of real organizational settings, this text explores the interaction between occasion, writer, audience and message that must be understood to produce effective business communications. Interactive in approach, the book involves students with business communication basics and contemporary issues through examples drawn from companies.
Read Less
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