Michael Wolff was a journalist and writer; in 1998 he is a journalist and writer again. But in the first half of the 90's he was an internet entrepreneur, Chairman and CEO of Wolff New Media, a minnow in the pond of internet companies, valued USD 150 million. A story of a strange and surreal world in which companies are valued only in terms of their promise and their hype, because no-oneknows who is going to win the battle for control of the internet, if it can be won at all, and noone has yet worked out any way tomake ...
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Michael Wolff was a journalist and writer; in 1998 he is a journalist and writer again. But in the first half of the 90's he was an internet entrepreneur, Chairman and CEO of Wolff New Media, a minnow in the pond of internet companies, valued USD 150 million. A story of a strange and surreal world in which companies are valued only in terms of their promise and their hype, because no-oneknows who is going to win the battle for control of the internet, if it can be won at all, and noone has yet worked out any way tomake serious money out of it. Wolff knows far more of internet than we do and is willing to share it, but, unlike almost everyone involved in this brave new world, he is longer trying to sell anyone anything, neither a stake in his business, nor a dream of theelectronic future, nor a dream of vast electronic profits. Burn Rate is hugely informative about world of net,web,search engines, closed systems and online pornography, being incredibly funny, and is as readable as a novel. If there is one book that tells us about what is going on in the complex and confusing struggle for the future of the internet it is this one.
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