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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management

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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management - Imhoff, Claudia, and Loftis, Lisa, and Geiger, Jonathan G
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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management 2001, Wiley, New York, NY

ISBN-13: 9780471319818

Trade paperback