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Building a Chain of Customers

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Building a Chain of Customers - Schonberger, Richard J
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Schonberger introduces a brilliant new concept: that each of the four main business functions--design, manufacturing, accounting, and marketing--becomes a "customer" for the other three and that the many links between departments form a "chain of customers" that extends to those who buy the product.

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Building a Chain of Customers 1990, Free Press, New York, NY

ISBN-13: 9780029279915

Hardcover

Building a Chain of Customers 1990, Free Press

ISBN-13: 9781416573302

Trade paperback