Students can succeed in broadcast and cable sales with the proven strategies they learn in this book. This second edition has increased emphasis on practical concerns, an important new section on sales ethics, a description of legal issues and updated information throughout.
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Students can succeed in broadcast and cable sales with the proven strategies they learn in this book. This second edition has increased emphasis on practical concerns, an important new section on sales ethics, a description of legal issues and updated information throughout.
Read Less
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very good. Sewn binding. Paper over boards. Wadsworth Series in Mass Communication. Audience: General/trade. (HALF0013)FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for one Hard Cover Book. This book contains no marking, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/or Under-lining. No severe water damaged. Back, Front Tips Cover and binding are (good); Jacket Cover (Good). no wrinkled, creased, or ripped pages. If you ve received the item and you are not at most 65% satisfied with this item, return the item.
