From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and ...
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From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
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Add this copy of Broadcast Television: a Complete Guide to the Industry to cart. $11.48, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Peter Lang Inc., International Academic Publi.
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2006, Peter Lang Inc., International Academic Publishers
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2006, Peter Lang Inc., International Academic Publishers
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2006, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
7/28/2006 12: 00: 00 AM
Language:
English
Alibris ID:
17771003534
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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2006, Peter Lang Inc., International Academic Publishers
