An American company does not have to be a huge multinational to be successful in Europe: Bridging the Atlantic answers the questions that small or medium-sized company executives will have before breaking ground in Europe.Eight small, diverse American companies share their success stories in exporting or expanding their businesses to Europe in a way that will inspire, educate, and reinforce the efforts of seasoned executives and budding entrepreneurs alike.The book includes a list of American Chambers of Commerce in Europe ...
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An American company does not have to be a huge multinational to be successful in Europe: Bridging the Atlantic answers the questions that small or medium-sized company executives will have before breaking ground in Europe.Eight small, diverse American companies share their success stories in exporting or expanding their businesses to Europe in a way that will inspire, educate, and reinforce the efforts of seasoned executives and budding entrepreneurs alike.The book includes a list of American Chambers of Commerce in Europe with contact information.The book contains a list of export assistance resources with contact information.Bridging the Atlantic seeks to answer the questions that even a seasoned business professional will have before investing in Europe, such as: What are the specific benefits of doing business in Europe? What is the best venue for my business--having European partners, joint ventures, distributors, or shared office space? Will expanding to Europe pay for itself in one year, five years, or longer? Will differences in legal requirements and customs, such as in the agricultural area, affect shipping? Will various legal requirements impede or change the nature of my business abroad? How should a foreign office be run as part of the U.S. team or using a more hierarchical approach? Should the workers be hired from the United States, or should they be sought out within local labor markets? How do I rent office space in Amsterdam, Paris, or London? How will the euro affect my operations, and what impact will e-commerce have on all of this?The U.S. Chamber of Commerce is the world's largest business federation, representing more than three million businesses andorganizations of every size, sector, and region. The U.S. Chamber promotes the interests of business and free enterprise before the Congress and the Administration, as well as governments around the world. The U.S. Chamber also had a strong international program that advocates American commercial interests around the world, introduces medium and smaller U.S. firms to global opportunities, promotes trade and investment abroad, and addresses the globalization of the economy. With "Bridging the Atlantic," the U.S. Chamber demonstrates its commitment to helping American businesses penetrate one of the world's richest and fastest expanding markets: the European Union.
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
