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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity - Ingenhoff, Diana (Editor), and White, Candace (Editor), and Buhmann, Alexander (Editor)
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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity 2018, Routledge, Oxford

ISBN-13: 9781138281356

Trade paperback

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity 2018, Routledge, Oxford

ISBN-13: 9781138281349

Hardcover