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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring ...

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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius 2017, Lulu.com

ISBN-13: 9781387028085

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