By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
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2017, Peter Lang Inc., International Academic Publishers
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1433128039
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9781433128035
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Peter Lang Inc., International Academic Publishers
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2017
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English
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1433128039
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2017
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1433128039
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1433128047
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1433128047
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1433128047
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2018,
Peter Lang Inc., International Academic Publishers, New York
ISBN-13: 9781433128042
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2017,
Peter Lang Inc., International Academic Publishers, New York
ISBN-13: 9781433128035
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