Nation branding - a set of ideas rooted in Western marketing - gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various ...
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Nation branding - a set of ideas rooted in Western marketing - gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
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New. Trade paperback (US). Glued binding. 266 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Maps, Figures. Routledge Research in Cultural and Media Studies, 33.
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New. Trade paperback (US). Glued binding. 266 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Maps, Figures. Routledge Research in Cultural and Media Studies, 33.
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Seller's Description:
New. Trade paperback (US). Glued binding. 266 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Maps, Figures. Routledge Research in Cultural and Media Studies, 33.
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New. Print on demand Sewn binding. Cloth over boards. 266 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Research in Cultural and Media Studies.
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New. Sewn binding. Cloth over boards. 266 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Research in Cultural and Media Studies.
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Seller's Description:
New. Sewn binding. Cloth over boards. 266 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Research in Cultural and Media Studies.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.