Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career-both in the way Wilde projected it and in the way it was perceived. Comprehending the ...
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Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career-both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
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Add this copy of Branding Oscar Wilde (Routledge Studies in Nineteenth to cart. $201.26, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2017 by Routledge.
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Add this copy of Branding Oscar Wilde to cart. $204.22, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Routledge.
Add this copy of Branding Oscar Wilde (Routledge Studies in Nineteenth to cart. $52.00, very good condition, Sold by Library Market rated 5.0 out of 5 stars, ships from Waynesville, OH, UNITED STATES, published 2019 by Routledge.
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