Written by a senior marketing and media executive, "Branded for Life" makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder. "Branded for Life" explains who we really are as consumers, and how large corporations and political leaders exploit our ...
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Written by a senior marketing and media executive, "Branded for Life" makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder. "Branded for Life" explains who we really are as consumers, and how large corporations and political leaders exploit our trust. The book also provides sane, actionable advice for people who want to make a difference.
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Add this copy of Branded for Life: How Americans Are Brainwashed By the to cart. $14.50, good condition, Sold by Last Word Books rated 4.0 out of 5 stars, ships from Olympia, WA, UNITED STATES, published 2005 by Clerisy Press, Emmis Books.
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Seller's Description:
Good in Good jacket. Size: 9x6x1; Thank you for supporting Last Word Books and independent bookstores. Hard cover with DJ. Good condition. Light to moderate shelf wear to boards and DJ. Clean, tight binding. Thank you for supporting Last Word Books and independent bookstores.
Add this copy of Branded for Life: How Americans Are Brainwashed By the to cart. $29.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2005 by Clerisy Press, Emmis Books.
Add this copy of Branded for Life to cart. $32.00, very good condition, Sold by Austin Book Shop LLC rated 3.0 out of 5 stars, ships from Richmond Hill, NY, UNITED STATES, published 2005 by Emmis Books.
Add this copy of Branded for Life: How Americans Are Brainwashed By the to cart. $36.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Clerisy Press, Emmis Books.
