Entertaining and thought-provoking, this work helps readers identify the factors behind each brand success story. Haig devised a list of the world's 100 most successful brands, providing invaluable insight into branding efforts of Ford, IKEA, Gucci, and Ben & Jerry's.
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Entertaining and thought-provoking, this work helps readers identify the factors behind each brand success story. Haig devised a list of the world's 100 most successful brands, providing invaluable insight into branding efforts of Ford, IKEA, Gucci, and Ben & Jerry's.
Read Less
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Seller's Description:
Fine. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780749442576.
