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Brand New China: Advertising, Media, and Commercial Culture

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Brand New China: Advertising, Media, and Commercial Culture - Wang, Jing
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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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Brand New China: Advertising, Media, and Commercial Culture 2010, Harvard University Press, Cambridge

ISBN-13: 9780674047082

Trade paperback

Brand New China: Advertising, Media, and Commercial Culture 2008, Harvard University Press, Cambridge, MA

ISBN-13: 9780674026803

Hardcover