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Brand Islam: The Marketing and Commodification of Piety

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Brand Islam: The Marketing and Commodification of Piety - Shirazi, Faegheh
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Focusing on the rise of "Brand Islam," this book considers how the highly lucrative marketing of goods and services as "Islamic" or "halal" is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.

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Brand Islam: The Marketing and Commodification of Piety 2016, University of Texas Press

ISBN-13: 9781477309469

Trade paperback

Brand Islam: The Marketing and Commodification of Piety 2016, University of Texas Press

ISBN-13: 9781477309254

Hardcover