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Brand Echonomics: Building a Message That Matters

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Brand Echonomics: Building a Message That Matters - Brady, Jeff
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Jeff Brady explains the evolution of media and describes how a powerful Brand Echo can supersede all other media. Ultimately, Jeff believes a powerful brand is built on word of mouth marketing, which is still the most effective tool in building momentum for a product, service or a company. He provides a journalist's understanding of modern media and can help develop a compelling, tangible brand message that will resonate with clients, vendors and newsrooms. Time and time again, Jeff demonstrates the ability to cut through ...

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Brand Echonomics: Building a Message That Matters 2013, Inspire on Purpose Books

ISBN-13: 9780982562222

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