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Brand Atlas: Branding Intelligence Made Visible

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Brand Atlas: Branding Intelligence Made Visible - Wheeler, Alina, and Katz, Joel
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"Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"--

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Brand Atlas: Branding Intelligence Made Visible 2011, Wiley, Hoboken, NJ

ISBN-13: 9780470433423

Hardcover